Difference between manufacturer, Wholesaler & Retailer
Criteria | Manufacturer | Wholesaler | Retailer |
Buyer | Wholesaler | Retailer | Customer |
Business volume | Large | Moderate | Small quantity |
Risk involved | High | Moderate | Low |
Investment required | High | Moderate | Low |
Promotional activities | No need | Less important | Very important |
Deals in | Different product | Limited products | Different products |
Meaning | Converts raw materials into finished goods using its machine or labor | Buys finished goods from manufacturer and sale them to retailer at large quantity | Buys finished goods in large quantities and sell them in small quantities and sell them in small quantities to customer |
Creates link between | Linked with wholesaler | Manufacturer and retailer | Wholesaler & Customer |
Competition | Low | Low | High |
Price variation | Material cost+ Cost of making+ Overhead+ Profit= X | X+ Overhead+ Profit = Y | Y+ Overhead+ Profit = Z |
Selling price | Low | Moderate | High |
Customer dealing | Don’t directly | Don’t directly | Directly |
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About Author
Salma Hasin
Salma Hasin Shila, the author of this site completed her BSc. in Textile Engineering (Wet Processing Engineering) from Bangladesh University of Textiles www.butex.edu.bd (BUTEX). She has a passion for textile technology and love to write about it. She wants to share her knowledge to help the students in their studies and businessman & entrepreneurs in their business in making wise decisions fast.
